Social responsibility means business at Mars Drinks
Friday 06 March, 2009
Last week, we were excited to learn that John Elkington, co-founder of think tank ‘SustainAbility’ and recognised world authority on corporate responsibility and sustainable development, was speaking at The Catering Forum in London.
At Mars Drinks we are always interested to hear about sustainability projects and initiatives because they are such a core part of our business, highlighted by our Thirsty for Change programme.
John Elkington used Mars Drinks as a case study – a company demonstrating its commitment to sustainable business practices.
Mars Drinks was recognised for taking an all-encompassing approach to creating value from sustainability – sourcing ingredients from sustainable farms, developing recycling initiatives, as well as delivering innovative energy efficient products.
The event marked the launch of The Catering Forum, developed by the Oxford Brookes University’s Department of Hospitality, Leisure and Tourism Management. The forum is designed to act as a hub for communication on matters relating to food ethics and corporate social responsibility.
It’s a fantastic initiative and we’re delighted to be recognised for the work we’re doing.