FLAVIA takes ‘Think Fresh’ drinks roadshow to London
Monday 17 August, 2009
Earlier this month, the FLAVIA ‘Think Fresh’ drinks roadshow hit the centre of London.
Based at the prestigious Broadgate Circle, the team supplied the thousands of busy commuters and office workers with great tasting hot drinks. Passers by were encouraged to sample the full FLAVIA range of hot drinks, including the freshest and finest coffee, tea and hot chocolate available from around the world.
Celebration was well and truly on the cards: a steel drum band played great tunes amongst a sea of silver balloons and a café-style area was set out for people to enjoy their hot drinks and generally soak up the party atmosphere.
The FLAVIA ‘Think Fresh’ roadshow not only celebrates the FLAVIA brand’s 25th anniversary of successfully serving businesses across the UK and the world, but also marks the fact that its most popular tea and coffee have been awarded Rainforest Alliance certification.
Daniel Vennard, Corporate Affairs and Sustainability Director at Mars Drinks, thought the idea of celebrating the Rainforest Alliance certification with a FLAVIA roadshow was a great idea. “Working with the Rainforest Alliance is a fantastic opportunity for us to continue to help tea and coffee farmers enhance the quality of their product. On Rainforest Alliance Certified™ farms, farmers employ techniques that enhance crop quality and yield, allowing them to command better prices on the open market, and drive improved living and working conditions for farm workers and their families.”
Those joining the FLAVIA team at the café area included local office workers as well as facilities managers from the neighbouring office buildings. Those tasting the FLAVIA range of hot drinks for the first time were impressed by the choice and delicious flavour of the drinks.
The FLAVIA team is looking forward to their next roadshow to continue with the celebrations.