Mars Drinks demonstrates dedication to fresh thinking
Wednesday 18 March, 2009
Announcing latest drink innovation.
Basingstoke, UK, March
18, 2009:
Mars
Drinks today launches the latest addition to its comprehensive FLAVIA® range of
hot drinks. The new Cappuccino/Latte Swirl is a delicious creamy addition to
any of the FLAVIA single origin and blended fresh coffee drinks. This product
reflects Mars Drinks’ long-term commitment to providing innovative products which
customers enjoy, that exceed expectations on quality, freshness and taste.
Cappuccino/Latte Swirl can be combined with any FLAVIA coffee to
create an indulgent creamy hot drink that perfectly matches individual tastes. This
means that FLAVIA customers can enjoy a great tasting cup of coffee just the
way they want it.
The aromatic creamy ‘swirl’ is released from its specially
designed FLAVIA Fresh Pack™ using FLAVIA FRESH RELEASE™ technology in the same
way as the selected FLAVIA coffee. This ‘two pack’ system allows customers to
mix and match from the FLAVIA range of drinks, creating their ideal revitalising
coffee or indulgent treat, like Chococcino or Chai Latte. This single-serve
approach also means that every drink is fresh and full of its own unique
flavour.
The launch of this product follows the recent FLAVIA brand
refresh activity which responds to extensive research conducted by Mars Drinks
looking at the requirements of end-users and decision makers. The refreshed
brand focuses attention on how FLAVIA provides a truly fresh, consistent and
great tasting range of hot beverages that have a positive impact on daily
working life.
“Mars Drinks understands you need a variety of extremely fresh
hot drinks to keep you motivated and on-track throughout the working day,” said
Justyna Ciepka, global marketing director at Mars Drinks. “We conducted
extensive research to understand workplace needs. Additions to our FLAVIA
beverages focus on freshness, choice and convenience to ensure everyone has the
perfect drink to meet their individual needs. FLAVIA is aiming to be your real
partner at work.”
Core to the expertise of FLAVIA in delivering fresh, quality
hot drinks is its unique three-step approach: SOURCE. SEAL. SERVE™:
·
SOURCE:
FLAVIA sources only the freshest and finest ingredients from master roasters
and blenders around the world, including certified sustainable sources.
·
SEAL:
To capture the integrity and aroma of FLAVIA flavours, each drink is sealed in
a unique Fresh Pack™.
·
SERVE:
The unique FLAVIA FRESH RELEASE™ brewing system unlocks the sealed ingredients
of each pack to ensure each drink served releases the aroma and flavour of the
individual drink selected every time.
The FLAVIA tagline ‘Think Fresh!™’ captures the brand’s focus
on providing the freshest drinks and an extensive choice through its range of
coffee, tea and hot chocolate beverages. It also encompasses the innovation
used to develop its convenient, stylish drink machines, such as FLAVIA Creation
400™.
Following the recent FLAVIA brand refresh, the website also
provides a wealth of information about the processes used to ensure the
consistent quality of every drink served. As part of the FLAVIA brand’s ongoing
commitment to meeting its customers’ workplace needs, visitors to the new
website are encouraged to provide their product feedback online.
By incorporating these workplace insights into its hot drinks
services review and development, FLAVIA aims to continue its reputation for
delivering innovative products that exceed its customers’ expectations.
To find out more about FLAVIA, visit the new website at www.myflavia.co.uk.
###
For further information, contact: Toni O’Sullivan, tosullivan@thebluedoor.com,
+44 1252 899 969
Editors Notes:
1:
Mars Drinks - Created in 1955, Mars
Drinks is the hot drinks division of Mars, Incorporated, a family owned
company, with six industry leading business units – Chocolate, Petcare, Food,
Drinks, Symbioscience and now Wrigley Gum & Sugar. Headquartered in McLean,
Virginia, Mars, Incorporated operates in more than 79 countries. With the
addition of Wrigley, a recognized leader in confections with a wide range of
product offerings including gum, mints, hard and chewy candies, lollipops, and
chocolate, Mars has grown from 50,000 to 65,000 associates worldwide and from
$22 billion to $28 billion in annual revenue. The combination of Mars and
Wrigley brings together two strong, International businesses and creates one of
the world’s leading confectionary companies. The portfolio spans a variety of
categories such as confectionary items, main meals, side dishes, beverages,
snack foods, frozen snacks, organic foods, pet foods, and now also includes
Wrigley’s vast portfolio of gum brands and sugar items. Mars Drinks is the
market leader in drinks vending systems in its markets, namely UK, France,
Germany, USA and Japan. A business with a turnover in excess of $350 million, Mars
Drinks produces over one billion drinks per year with its two brands: FLAVIA®
single portion fresh beverages; and KLIX® in-cup beverages. For further
information please visit: www.marsdrinks.co.uk
or www.mars.com/global/home.htm