Mars Drinks refreshes FLAVIA brand
Monday 23 February, 2009
Bringing freshness, choice and convenience to the fore
Basingstoke, UK, February 23, 2009: Mars Drinks today unveils a complete brand refresh for FLAVIA®, its innovative leading brand of hot drinks for the workplace. With a tagline – “Think Fresh!” – as well as eye-catching packaging, the new look for FLAVIA communicates Mars Drinks’ commitment to offering freshness, choice and convenience to its customers.
With 25 years of experience in delivering quality hot drinks to the workplace, Mars Drinks understands the important role refreshing and satisfying drinks play in keeping employees’ working days running smoothly. FLAVIA has a unique three-step process, Source. Seal. Serve.™, which ensures each delicious drink is served easily as well as tasting fresh and full of authentic flavour.
FLAVIA sources only the freshest and finest coffee, tea and hot chocolate from master roasters and blenders around the world, including certified sustainable sources. The freshness is then sealed into a FLAVIA Fresh Pack™ to keep the integrity and aroma of its flavours. The coffee stays rich and bold, the tea full of flavour and the hot chocolate, rich and creamy. Lastly, the unique Fresh Release™ brewing system unlocks the sealed ingredients for an amazingly fresh cup every time.
“We are passionate about ensuring our customers experience the full aroma and richness of each drink they select,” said Justyna Ciepka, Global Marketing Director at Mars Drinks. “Our single-serve approach means our customers can choose from a wide range of drink options while knowing that every cup will be amazingly fresh and of outstanding quality. This brand refresh underlines our aim to become your partner at work.”
The brand refresh follows extensive research of end-users and decision makers conducted by Mars Drinks. The decision to highlight the wide choice, freshness and convenience of FLAVIA as well as the positive impact it has on daily working life was based on the findings and in-depth competitive analysis.
The FLAVIA Fresh Release technology uses hot water to unlock each specially designed FLAVIA Fresh Pack and release the aromatic ingredients brewing inside to serve a delicious drink every time. The updated FLAVIA brand visually showcases the ingredients held inside each Fresh Pack to let customers see how FLAVIA delivers each quality drink.
As there are no reusable parts or filters, FLAVIA offers a clean, hygienic and hassle-free system. Through the single-serve approach every FLAVIA drink selected from the wide range is freshly brewed every time.
“The updated FLAVIA brand highlights our innovative technology, design and freshly sourced ingredients. Our customers can now clearly see how FLAVIA is their partner at work, helping their working day run smoothly with delicious and fresh hot drinks,” added Ashwin Prasad, Market Development Director at Mars Drinks.
With clients including O2 and Microsoft, FLAVIA is recognised as a reliable brand and workplace partner by companies across the UK who are focused on keeping their employees motivated and happy at work.
The new branding will be available on all new products as of today. To find out more about FLAVIA, visit the new website at www.myflavia.co.uk.